Multiple Extractors Per Bay for Scalable Throughput
News
News
Staples Highlights Partnership with SIMPL Automation in July 2025 Modern Materials Handling Magazine
July 11, 2025
Nick Gordon, Co-Founder and COO of SIMPL Automation, Appears on The New Warehouse Podcast
July 10, 2025
SIMPL Automation Launches VLM Line in ADAPTIV™ ASRS Portfolio, Expanding Industry-Leading Automation
June 3, 2025
Waltham, MA — 06/03/2025 — SIMPL Automation, a leading innovator in warehouse automation solutions, is proud to announce the official launch of its new Vertical Lift Module (VLM) line within the ADAPTIV™ Automated Storage and Retrieval System (ASRS) family. This new addition follows the successful release of SIMPL’s Goods-to-Person and High-Density Person-to-Goods ADAPTIV ASRS solutions, solidifying the company’s commitment to modular, scalable, and flexible automation systems.
The ADAPTIV VLM line is engineered for high-density vertical storage, offering exceptional throughput, space savings, and inventory control. Built on the same modular ADAPTIV platform, the VLM seamlessly integrates with SIMPL’s suite of automation technologies and software, enabling businesses to dynamically scale their operations and increase operational efficiency without overhauling infrastructure.
“The ADAPTIV VLM extends our mission to simplify automation while maximizing performance and ROI for our customers,” said Nick Gordon, Chief Operating Officer at SIMPL Automation. “Whether you’re operating a growing e-commerce facility or a complex manufacturing environment, this solution offers the speed, adaptability, and control modern operations demand.”
Unlike traditional VLMs that are limited to a single extractor per bay and one product presentation at a time, SIMPL’s ADAPTIV VLM offers a next-generation architecture that supports multiple extractors and up to seven tote presentations per bay. This unique capability dramatically increases throughput and pick efficiency while enabling customers to scale storage or performance independently — without needing to reinvest in a new system.
In line with SIMPL’s commitment to flexibility and cost efficiency, the ADAPTIV VLM can also be installed directly onto existing pallet racking, allowing customers to repurpose infrastructure they already own. This unique capability not only accelerates deployment but also significantly reduces capital costs by extending the value of prior investments.
Key Features of the ADAPTIV VLM Line Include
The launch of the ADAPTIV VLM underscores SIMPL’s rapid pace of innovation in a sector hungry for flexible automation. By offering Goods-to-Person, Person-to-Goods, and now Vertical Lift Modules, SIMPL Automation continues to redefine what’s possible in warehouse automation.
To learn more about the new VLM line and explore SIMPL’s full range of ADAPTIV ASRS solutions, visit www.simplautomation.com or contact info@simplautomation.com.
About SIMPL Automation
SIMPL Automation is an advanced warehouse automation company focused on designing intelligent, user-friendly, and highly configurable systems that make automation more accessible to businesses of all sizes. With a portfolio of modular robotics and ASRS solutions, SIMPL delivers the performance of enterprise systems with the agility and speed that modern operations demand.
SIMPL Automation Announces ADAPTIV ASRS-Dynamic Person to Goods
March 17, 2025
In the ever-evolving landscape of warehouse automation, SIMPL Automation continues to lead the charge with cutting-edge solutions designed to enhance efficiency and optimize fulfillment operations. Their latest innovation, the ADAPTIV ASRS, introduces a Dynamic Person-to-Goods (P2G) solution, delivering a seamless transition for warehouses looking to elevate their automation game without overhauling their entire infrastructure.
The Key Immediate Benefits of ADAPTIV ASRS-Dynamic Person-to-Goods Solution: ADAPTIV ASRS is an ideal introductory automation solution, offering warehouses an immediate boost in efficiency while maintaining the flexibility to scale as business needs evolve. Unlike traditional automation systems, ADAPTIV ASRS is uniquely designed to morph into a full-fledged Person-to-Goods solution, providing long-term adaptability that aligns with dynamic operational requirements.
Key Immediate Benefits of ADAPTIV ASRS-Dynamic Person-to-Goods Solution
01. High Storage Density
Maximizes available warehouse space by optimizing tote storage configurations, ensuring better utilization of vertical and horizontal space.
02. Extreme Pick Density
The only totes facing the picker are source totes required for orders, significantly increasing picking efficiency and reducing unnecessary movement.
03. Increased Productivity
Reduces pick path lengths dramatically, leading to a faster and more efficient order fulfillment process.
044. Low-Cost Automation
A budget-friendly automation solution that delivers tangible efficiency improvements without the high upfront investment of more complex automation systems.
05. Scalability and Modularity
ADAPTIV ASRS grows with your business, allowing for phased implementation and expansion as demand increases.
What sets ADAPTIV ASRS apart is its ability to provide immediate operational advantages while also laying the groundwork for more advanced automation strategies. By implementing ADAPTIV ASRS, warehouses can experience the benefits of automation without committing to a complete transformation all at once. As operational demands increase, the system can be further enhanced to deliver a fully automated Person-to-Goods experience, ensuring sustained growth and efficiency.
SIMPL Automation Nominated for 2025 Robot of the Year
March 13, 2025
SIMPL Automation is honored to be nominated for the prestigious 2025 BOTY Award (Robot of the Year), presented by Robot Advisors. This nomination highlights SIMPL Automation’s continued innovation in warehouse robotics, pushing the boundaries of efficiency, productivity, and automation in logistics operations.
The BOTY Award recognizes the most groundbreaking robotic solutions shaping the future of supply chain automation. SIMPL Automation’s nomination is a testament to its mission of delivering smarter, scalable, and high-performance robotics solutions that transform modern warehouses.
Vote for SIMPL Automation!
The winner of the BOTY Award is decided by popular vote, and we need your support! Voting is open to the public both in person and online.
🗳 How to Vote?
Join Us at ProMat 2025
The BOTY Award winner will be announced live at ProMat 2025 on March 19th at 3 PM during the official BOTY Award Ceremony at Robot Advisors’ Basecamp (Booth N7958).
We invite all automation enthusiasts, industry professionals, and supporters to join us at the event and help SIMPL Automation bring home the award!
What Is True Brownfield Automation in Warehouses?
March 12, 2025
In the rapidly evolving world of warehouse automation, many companies claim to offer “brownfield” solutions. However, these claims often misrepresent the fundamental meaning of brownfield automation. True brownfield automation seamlessly integrates automation into an existing warehouse infrastructure while preserving as much of the current setup as possible, including racking, workflows, and operational layouts. Unfortunately, many so-called brownfield projects turn into complete overhauls, essentially becoming greenfield projects in disguise.
Key Principles of True Brownfield Automation
01. Preserving Existing Infrastructure
Retrofitting automation into current racking and layouts minimizes structural changes and disruption.
02. Minimizing Downtime
Automation should be integrated while operations continue, avoiding costly shutdowns.
03. Cost-Effectiveness
Retaining existing structures reduces capital expenditure and improves ROI.
Why Many "Brownfield" Solutions Miss the Mark
Some automation providers mislabel their approach as brownfield while requiring extensive infrastructure removal. This creates unnecessary costs, downtime, and operational disruptions, making automation seem unattainable for many businesses.
The Market Impact of Brownfield Automation
Automating legacy buildings will be a game-changer. Current capital investments heavily favor greenfield operations, leaving many existing facilities unable to modernize due to the disruption of removing their capacity from the supply chain.
Importantly, racking type does not matter — automation can work with roll form, structural, case, and pallet racks. Many cutting-edge automation solutions demand “greenfield” conditions, requiring infrastructure removal, floor modifications, and shutdowns, which carry significant direct and indirect costs, including lost capacity, SLA impacts, and increased storage and delivery expenses. The market needs a solution designed for brownfield environments that minimizes operational disruptions.
Advantages of True Brownfield Automation
How to Identify a True Brownfield Solution
True brownfield automation enhances efficiency, lowers costs, and modernizes warehouses without major disruptions. Companies that claim brownfield solutions but require full teardowns mislead operators into believing automation requires a complete overhaul. Smart, cost-effective automation solutions exist that integrate with existing infrastructure, providing a practical path to modernization with strong ROI.
SIMPL Automation Introduces ADAPTIV ASRS
March 5, 2025
ADAPTIV ASRS is engineered to accommodate a wide range of operational needs and business cases, offering an unprecedented level of flexibility in warehouse automation.
Key Features and Benefits
Seamless Brownfield Integration
Unlike traditional ASRS solutions that require extensive infrastructure changes, ADAPTIV is designed to work with existing racking systems in diverse environments. Its patented bracketry and adaptable configurations allow for multi-level deployment on reused racks, making automation more accessible than ever.
02. Minimal Operational Disruption
By integrating directly with existing storage structures, ADAPTIV significantly reduces installation time and operational downtime. This ensures a smooth transition to automation without major disruptions to ongoing warehouse activities.
03. Versatile Use Cases
Not every facility requires a fully complex Goods-to-Person (GTP) solution from day one. ADAPTIV offers both Goods-to-Person and Person-to-Goods workflows, allowing businesses to start with a simpler system and scale up as demand grows. This flexibility ensures a tailored automation journey that evolves with operational needs.
04. High-Density Storage
Maximizing space utilization is at the core of ADAPTIV’s design. The system supports unlimited height configurations and offers double-deep tote and tray storage, enabling warehouses to achieve superior storage density without compromising accessibility.
05. Cost-Effective, Scalable Growth
ADAPTIV provides multiple system configurations that cater to various budget levels, ensuring a lower barrier to entry for automation. Companies can begin with a manual pick-to-cart setup, transition to a high-density pick-to-cart model, and ultimately progress to a full Goods-to-Person system — all within the same adaptable framework. This phased approach allows businesses to scale efficiently without committing to an all-or-nothing automation investment.
With its adaptable design, minimal disruption, and scalable architecture. ADAPTIV ASRS empowers businesses to embrace automation at their own pace — while maximizing efficiency, storage, and long-term cost savings.
SIMPL Automation Opens New Headquarters and R&D Center
March 8, 2024
The SIMPL Automation team is thrilled to unveil a monumental milestone in its journey: the inauguration of its state-of-the-art headquarters and research and development center, strategically nestled on the outskirts of the bustling city of Boston, MA. Situated amidst the vibrant innovation hub of the Greater Boston Area, this cutting-edge facility serves as a beacon of innovation, poised to redefine the landscape of warehouse automation.
Spanning an impressive 18,000 square feet of high bay space, the center stands as a testament to SIMPL Automation’s unwavering commitment to pioneering advancements in the realm of simplifying warehouse operations. With a keen focus on efficiency, productivity, and seamless integration, our dedicated team of engineers and experts will harness the latest technologies and methodologies to revolutionize the way warehouses operate.
Nestled within the dynamic community of Waltham, MA, the heart of the renowned Waverly Oaks Park Mixed-Use Campus, our new headquarters offers more than just a workspace — it’s an immersive experience. Surrounded by lush greenery and modern amenities, including world-class dining establishments, fitness centers, and retail outlets, our employees and clients alike will find themselves enveloped in an environment conducive to collaboration, creativity, and innovation.
Moreover, the strategic location of our headquarters provides unparalleled accessibility and connectivity, ensuring seamless interactions with partners, clients, and industry leaders. With proximity to major transportation hubs and a thriving ecosystem of businesses, academia, and research institutions, our center serves as a nexus for collaboration and knowledge exchange, propelling SIMPL Automation to the forefront of the industry.
In essence, the inauguration of our headquarters and R&D center marks not only a physical expansion but a bold declaration of our vision for the future — a future where automation is synonymous with simplicity, efficiency, and excellence. As we embark on this transformative journey, we invite you to join us in shaping the future of warehouse automation and redefining the possibilities of what’s achievable. Welcome to the dawn of a new era in automation — welcome to SIMPL Automation.
SIMPL Automation Selected for Inaugural MassRobotics Accelerator Program
March 8, 2024
SIMPL Automation is proud to announce its acceptance in the inaugural MassRobotics Accelerator program, powered by the Massachusetts Technology Collaborative (MassTech). This program is unique in its equity-free approach. Each startup participating in the program will be awarded a $100,000 non-dilutive grant from MassTech.
The inaugural cohort was unveiled at MassRobotics’ annual partners’ celebration this week, and the three-month accelerator program began on February 5, 2024. During the course of the program, startups will experience a robust curriculum of business topics spanning customer discovery, value proposition discovery, manufacturing for excellence, fundraising tactics, and team management.
“Technical founders can often jump to product-building mode before intimately understanding their end user and customer. During this program, our startups will each complete at least 25 customer discovery interviews, in an effort to hone in on their customer pain and needs,” said Marita McGinn, the Director of the MassRobotics Accelerator. “Our goal is to help these brilliant technical founders bolster their business acumen through this curriculum.”
Competition was fierce for the accelerator, which had a seven percent acceptance rate. More than 140 startups applied to this program, with applicants representing more than 25 countries. The selection process was robust, ending with a selection committee composed of notable roboticists, entrepreneurs, and academics.
To Learn More:
News
Staples Highlights Partnership with SIMPL Automation in July 2025 Modern Materials Handling Magazine
Nick Gordon, Co-Founder and COO of SIMPL Automation, Appears on The New Warehouse Podcast
SIMPL Automation Launches VLM Line in ADAPTIV™ ASRS Portfolio, Expanding Industry-Leading Automation
June 3, 2025
Waltham, MA — 06/03/2025 — SIMPL Automation, a leading innovator in warehouse automation solutions, is proud to announce the official launch of its new Vertical Lift Module (VLM) line within the ADAPTIV™ Automated Storage and Retrieval System (ASRS) family. This new addition follows the successful release of SIMPL’s Goods-to-Person and High-Density Person-to-Goods ADAPTIV ASRS solutions, solidifying the company’s commitment to modular, scalable, and flexible automation systems.
The ADAPTIV VLM line is engineered for high-density vertical storage, offering exceptional throughput, space savings, and inventory control. Built on the same modular ADAPTIV platform, the VLM seamlessly integrates with SIMPL’s suite of automation technologies and software, enabling businesses to dynamically scale their operations and increase operational efficiency without overhauling infrastructure.
“The ADAPTIV VLM extends our mission to simplify automation while maximizing performance and ROI for our customers,” said Nick Gordon, Chief Operating Officer at SIMPL Automation. “Whether you’re operating a growing e-commerce facility or a complex manufacturing environment, this solution offers the speed, adaptability, and control modern operations demand.”
Unlike traditional VLMs that are limited to a single extractor per bay and one product presentation at a time, SIMPL’s ADAPTIV VLM offers a next-generation architecture that supports multiple extractors and up to seven tote presentations per bay. This unique capability dramatically increases throughput and pick efficiency while enabling customers to scale storage or performance independently — without needing to reinvest in a new system.
In line with SIMPL’s commitment to flexibility and cost efficiency, the ADAPTIV VLM can also be installed directly onto existing pallet racking, allowing customers to repurpose infrastructure they already own. This unique capability not only accelerates deployment but also significantly reduces capital costs by extending the value of prior investments.
Key Features of the ADAPTIV VLM Line Include
The launch of the ADAPTIV VLM underscores SIMPL’s rapid pace of innovation in a sector hungry for flexible automation. By offering Goods-to-Person, Person-to-Goods, and now Vertical Lift Modules, SIMPL Automation continues to redefine what’s possible in warehouse automation.
To learn more about the new VLM line and explore SIMPL’s full range of ADAPTIV ASRS solutions, visit www.simplautomation.com or contact info@simplautomation.com.
About SIMPL Automation
SIMPL Automation is an advanced warehouse automation company focused on designing intelligent, user-friendly, and highly configurable systems that make automation more accessible to businesses of all sizes. With a portfolio of modular robotics and ASRS solutions, SIMPL delivers the performance of enterprise systems with the agility and speed that modern operations demand.
SIMPL Automation Announces ADAPTIV ASRS-Dynamic Person to Goods
March 17, 2025
In the ever-evolving landscape of warehouse automation, SIMPL Automation continues to lead the charge with cutting-edge solutions designed to enhance efficiency and optimize fulfillment operations. Their latest innovation, the ADAPTIV ASRS, introduces a Dynamic Person-to-Goods (P2G) solution, delivering a seamless transition for warehouses looking to elevate their automation game without overhauling their entire infrastructure.
The Key Immediate Benefits of ADAPTIV ASRS-Dynamic Person-to-Goods Solution: ADAPTIV ASRS is an ideal introductory automation solution, offering warehouses an immediate boost in efficiency while maintaining the flexibility to scale as business needs evolve. Unlike traditional automation systems, ADAPTIV ASRS is uniquely designed to morph into a full-fledged Person-to-Goods solution, providing long-term adaptability that aligns with dynamic operational requirements.
Key Immediate Benefits of ADAPTIV ASRS-Dynamic Person-to-Goods Solution
01. High Storage Density
Maximizes available warehouse space by optimizing tote storage configurations, ensuring better utilization of vertical and horizontal space.
02. Extreme Pick Density
The only totes facing the picker are source totes required for orders, significantly increasing picking efficiency and reducing unnecessary movement.
03. Increased Productivity
Reduces pick path lengths dramatically, leading to a faster and more efficient order fulfillment process.
04. Low-Cost Automation
A budget-friendly automation solution that delivers tangible efficiency improvements without the high upfront investment of more complex automation systems.
05. Scalability and Modularity
ADAPTIV ASRS grows with your business, allowing for phased implementation and expansion as demand increases.
What sets ADAPTIV ASRS apart is its ability to provide immediate operational advantages while also laying the groundwork for more advanced automation strategies. By implementing ADAPTIV ASRS, warehouses can experience the benefits of automation without committing to a complete transformation all at once. As operational demands increase, the system can be further enhanced to deliver a fully automated Person-to-Goods experience, ensuring sustained growth and efficiency.
SIMPL Automation Nominated for 2025 Robot of the Year
March 13, 2025
SIMPL Automation is honored to be nominated for the prestigious 2025 BOTY Award (Robot of the Year), presented by Robot Advisors. This nomination highlights SIMPL Automation’s continued innovation in warehouse robotics, pushing the boundaries of efficiency, productivity, and automation in logistics operations.
The BOTY Award recognizes the most groundbreaking robotic solutions shaping the future of supply chain automation. SIMPL Automation’s nomination is a testament to its mission of delivering smarter, scalable, and high-performance robotics solutions that transform modern warehouses.
Vote for SIMPL Automation!
The winner of the BOTY Award is decided by popular vote, and we need your support! Voting is open to the public both in person and online.
🗳 How to Vote?
Join Us at ProMat 2025
The BOTY Award winner will be announced live at ProMat 2025 on March 19th at 3 PM during the official BOTY Award Ceremony at Robot Advisors’ Basecamp (Booth N7958).
We invite all automation enthusiasts, industry professionals, and supporters to join us at the event and help SIMPL Automation bring home the award!
What Is True Brownfield Automation in Warehouses?
March 12, 2025
In the rapidly evolving world of warehouse automation, many companies claim to offer “brownfield” solutions. However, these claims often misrepresent the fundamental meaning of brownfield automation. True brownfield automation seamlessly integrates automation into an existing warehouse infrastructure while preserving as much of the current setup as possible, including racking, workflows, and operational layouts. Unfortunately, many so-called brownfield projects turn into complete overhauls, essentially becoming greenfield projects in disguise.
Key Principles of True Brownfield Automation
01. Preserving Existing Infrastructure
Retrofitting automation into current racking and layouts minimizes structural changes and disruption.
02. Minimizing Downtime
Automation should be integrated while operations continue, avoiding costly shutdowns.
03. Cost-Effectiveness
Retaining existing structures reduces capital expenditure and improves ROI.
Why Many "Brownfield" Solutions Miss the Mark
Some automation providers mislabel their approach as brownfield while requiring extensive infrastructure removal. This creates unnecessary costs, downtime, and operational disruptions, making automation seem unattainable for many businesses.
The Market Impact of Brownfield Automation
Automating legacy buildings will be a game-changer. Current capital investments heavily favor greenfield operations, leaving many existing facilities unable to modernize due to the disruption of removing their capacity from the supply chain.
Importantly, racking type does not matter — automation can work with roll form, structural, case, and pallet racks. Many cutting-edge automation solutions demand “greenfield” conditions, requiring infrastructure removal, floor modifications, and shutdowns, which carry significant direct and indirect costs, including lost capacity, SLA impacts, and increased storage and delivery expenses. The market needs a solution designed for brownfield environments that minimizes operational disruptions.
Advantages of True Brownfield Automation
How to Identify a True Brownfield Solution
True brownfield automation enhances efficiency, lowers costs, and modernizes warehouses without major disruptions. Companies that claim brownfield solutions but require full teardowns mislead operators into believing automation requires a complete overhaul. Smart, cost-effective automation solutions exist that integrate with existing infrastructure, providing a practical path to modernization with strong ROI.
SIMPL Automation Introduces ADAPTIV ASRS
March 5, 2025
ADAPTIV ASRS is engineered to accommodate a wide range of operational needs and business cases, offering an unprecedented level of flexibility in warehouse automation.
Key Features and Benefits
Seamless Brownfield Integration
Unlike traditional ASRS solutions that require extensive infrastructure changes, ADAPTIV is designed to work with existing racking systems in diverse environments. Its patented bracketry and adaptable configurations allow for multi-level deployment on reused racks, making automation more accessible than ever.
02. Minimal Operational Disruption
By integrating directly with existing storage structures, ADAPTIV significantly reduces installation time and operational downtime. This ensures a smooth transition to automation without major disruptions to ongoing warehouse activities.
03. Versatile Use Cases
Not every facility requires a fully complex Goods-to-Person (GTP) solution from day one. ADAPTIV offers both Goods-to-Person and Person-to-Goods workflows, allowing businesses to start with a simpler system and scale up as demand grows. This flexibility ensures a tailored automation journey that evolves with operational needs.
04. High-Density Storage
Maximizing space utilization is at the core of ADAPTIV’s design. The system supports unlimited height configurations and offers double-deep tote and tray storage, enabling warehouses to achieve superior storage density without compromising accessibility.
05. Cost-Effective, Scalable Growth
ADAPTIV provides multiple system configurations that cater to various budget levels, ensuring a lower barrier to entry for automation. Companies can begin with a manual pick-to-cart setup, transition to a high-density pick-to-cart model, and ultimately progress to a full Goods-to-Person system — all within the same adaptable framework. This phased approach allows businesses to scale efficiently without committing to an all-or-nothing automation investment.
With its adaptable design, minimal disruption, and scalable architecture. ADAPTIV ASRS empowers businesses to embrace automation at their own pace — while maximizing efficiency, storage, and long-term cost savings.
SIMPL Automation Opens New Headquarters and R&D Center
March 8, 2024
The SIMPL Automation team is thrilled to unveil a monumental milestone in its journey: the inauguration of its state-of-the-art headquarters and research and development center, strategically nestled on the outskirts of the bustling city of Boston, MA. Situated amidst the vibrant innovation hub of the Greater Boston Area, this cutting-edge facility serves as a beacon of innovation, poised to redefine the landscape of warehouse automation.
Spanning an impressive 18,000 square feet of high bay space, the center stands as a testament to SIMPL Automation’s unwavering commitment to pioneering advancements in the realm of simplifying warehouse operations. With a keen focus on efficiency, productivity, and seamless integration, our dedicated team of engineers and experts will harness the latest technologies and methodologies to revolutionize the way warehouses operate.
Nestled within the dynamic community of Waltham, MA, the heart of the renowned Waverly Oaks Park Mixed-Use Campus, our new headquarters offers more than just a workspace — it’s an immersive experience. Surrounded by lush greenery and modern amenities, including world-class dining establishments, fitness centers, and retail outlets, our employees and clients alike will find themselves enveloped in an environment conducive to collaboration, creativity, and innovation.
Moreover, the strategic location of our headquarters provides unparalleled accessibility and connectivity, ensuring seamless interactions with partners, clients, and industry leaders. With proximity to major transportation hubs and a thriving ecosystem of businesses, academia, and research institutions, our center serves as a nexus for collaboration and knowledge exchange, propelling SIMPL Automation to the forefront of the industry.
In essence, the inauguration of our headquarters and R&D center marks not only a physical expansion but a bold declaration of our vision for the future — a future where automation is synonymous with simplicity, efficiency, and excellence. As we embark on this transformative journey, we invite you to join us in shaping the future of warehouse automation and redefining the possibilities of what’s achievable. Welcome to the dawn of a new era in automation — welcome to SIMPL Automation.
SIMPL Automation Selected for Inaugural MassRobotics Accelerator Program
March 8, 2024
SIMPL Automation is proud to announce its acceptance in the inaugural MassRobotics Accelerator program, powered by the Massachusetts Technology Collaborative (MassTech). This program is unique in its equity-free approach. Each startup participating in the program will be awarded a $100,000 non-dilutive grant from MassTech.
The inaugural cohort was unveiled at MassRobotics’ annual partners’ celebration this week, and the three-month accelerator program began on February 5, 2024. During the course of the program, startups will experience a robust curriculum of business topics spanning customer discovery, value proposition discovery, manufacturing for excellence, fundraising tactics, and team management.
“Technical founders can often jump to product-building mode before intimately understanding their end user and customer. During this program, our startups will each complete at least 25 customer discovery interviews, in an effort to hone in on their customer pain and needs,” said Marita McGinn, the Director of the MassRobotics Accelerator. “Our goal is to help these brilliant technical founders bolster their business acumen through this curriculum.”
Competition was fierce for the accelerator, which had a seven percent acceptance rate. More than 140 startups applied to this program, with applicants representing more than 25 countries. The selection process was robust, ending with a selection committee composed of notable roboticists, entrepreneurs, and academics.
To Learn More: